Apple World Trade Center
AppleInsider may earn an affiliate commission on purchases made through links on our site.
While the Apple World Trade Center retail store does not offer anything different from what other Apple Stores offer, the location in which it is located makes it special.
Located 1.5 miles from Apple SoHo, one of many other Apple Stores in the state, the retail space is in the middle of the mall as many people walk through it to get to their trains.
The Westfield World Trade Center mall, also known as Oculus, is located near the area of the tragic events of September 11, 2001. The structure in which the Apple Store lives has two levels – one level larger than the previous mall was – and offers a unique white exterior. Bend out. The construction of the mall started in 2007.
The Apple World Trade Center sits comfortably in the middle of the hustle and bustle of people getting off trains or touring the area, and while the Apple Store still presents its trademark design, it fits seamlessly into the attractive interior of the Westfield World Trade Center presented to the public.
History inside and out
Apple World Trade Center opened on August 16, 2016, becoming Apple’s tenth retail store in New York City at that time. The store is inspired by the surrounding Santiago Calatrava-designed structure that is flooded with light from the windows above.
“We are honored and honored to have a small and supportive role in the revival of the World Trade Center,” said Angela Ahrendts, Apple’s senior vice president of retail and online stores, when the store first opened.
The store was designed by Bohlin Cywinski Jackson, the architecture firm responsible for the iconic Apple Fifth Avenue cube design, who wanted to ensure that the store connected to the public concourse, the accompanying retail spaces that surround the retail store, and the adjacent storefront. Train lines that pick up and drop off passengers passing through the mall.
Oculus was the subject of controversy when its build was first announced. Apple, along with other retail stores in the space, had issues with elements of the building’s design.
One of the biggest problems was the curved, rib-like columns visible from the inside and outside that ran against the inside of the mall and obscured windows and signage.
However, Apple likes to build in key areas, and since that location is packed with commuters and tourists, it makes sense that the tech giant would want to locate there with not one, but two floors of retail space.
The traditional layout of the Apple Store has been divided into two parts
While early January isn’t the best time for retail stores due to it being right after the holidays, the Apple Store still had people walking in and out to check out and play with the device that sits on the traditional wooden tables we see at every Apple. Shop.
The Apple World Trade Center fits well with Oculus’ design, and while it looks like a traditional Apple Store on the inside, it blends seamlessly with the mall’s architecture on the outside.
The store can be accessed from its two entrances on either floor, and the large wide windows make it easy to see which level you want to be at depending on which Apple product you want to look at.
There is a staircase next to iPhones on the far left of the store upon entry that allows you to go from any level of the store at any time.
The iPhone station which is located next to the ledge that overlooks the stairs
As you enter and through the store, you may notice that the lower level appears to be more interactive than the upper level. It felt as if the top floor was the attic of the shop as there was more to see, but not as interactive as the primary floor.
Apple Watch and iPad bands are shown
The basement houses iPhones and iPads to look at and interact with. To the far right is the Today at Apple section that showcases Apple products and features to the public and also doubles as a seating area for people.
Today in the Apple Store section
Protruding wooden blocks are scattered across the section but do not clutter up the area, making walking around them not difficult. Their block design is flexible and doesn’t look too restrictive.
There is a curvature in the blocks to make it more comfortable to sit in, and some have smaller leather cubes inside that stick out.
Wooden blocks with retractable leather benches to sit on
A large screen towers over the blocks allowing employees to show AirPlay content they’re showing to a large number of people or anyone passing by.
The upper floor continues with a design similar to the floor, showcasing Macs and other Apple devices and services. More iPhones can also be found there.
A seating area inside a wooden AirPods display
At the top of the Today at Apple section — on the second floor — is a wooden display showing all models of the AirPods. In this rendering is a backdrop similar to the environment to sit in front of. Although the store does not have potted trees that other stores have, Apple still found a way to bring a sample of nature into the Apple World Trade Center.
iPad 10th Generation at the iPad Station
The entire store is sandwiched between a large glass entrance and wooden screens that showcase Apple’s products and services.
View ads for the 10th generation Apple iPad, iPhone and Apple Watch
While the location is stunning and beautiful to see, the store offers the same Apple retail store experience you may have come to know; While still merging with Oculus’ unique design.
suitable
Apple is a staple of Oculus by occupying two floors of retail space, but still blends in with the mall’s interior so it doesn’t get obnoxious with having an Apple Store there.
While there are other stores surrounding Westfield World Center’s natural light hub, none are the size of an Apple Store.
It’s the location that will get you to the Apple World Trade Center, not the store itself. The layout and interior are similar to other Apple Stores and don’t offer much of a difference like the one on Fifth Avenue.
AirPods wooden display area
It’s beautifully designed and seamless to transition back and forth from Oculus to the Apple Store due to the designs of both architectures.
Apple World Trade Center
As people go and visit the World Trade Center, the Apple World Trade Center will be there to keep in touch with the public concourse and the community around it.
.